Brand domain Perfumer Year of creation 1916 Acqua Di Parma is a brand synonymous with elegance. This Italian house, now belonging to the LVMH group, is a symbol of Italian know-how and savoir-vivre. Acqua Di Parma embodies understated luxury and has a long history of success. Perfumer
The identity of Acqua Di Parma
Acqua Di Parma is a house of Italian origin specializing in the design, manufacture and sale of articles of perfumery, interior candles, leather goods and bath linen. It was founded in 1916 in a small workshop in the city of Parma. It was in fact that same year that the original fragrance from Acqua Di Parma, Colonia, was created. Its formula has remained unchanged throughout the last century and offers a unique alchemy. Colonia is still considered today to be an extremely refined fragrance, subtly blending solar citrus essences from Sicily with floral, aromatic and woody notes. Very different from the opulent essences of its time, the latter inaugurated the golden age of the Acqua Di Parma brand. Thus, its notoriety did not stop developing from the years 1930 to 1950. It was during these decades that Acqua Di Parma decided to expand its range by offering articles of interior perfumes inspired by Mediterranean scents as well as handmade luxury leather goods accessories. Then, the 1950s marked the heyday of the Acqua Di Parma house. Indeed, it is at this moment that the Italian cinema knew its golden age and Acqua Di Parma took advantage of it to go to conquer the biggest names of the seventh art who came to shoot in Rome. Personalities quickly snapped up its products and this allowed Acqua Di Parma to go far beyond the Italian borders.
The Italian elegance of Acqua Di Parma
It was in 1998 that the Acqua Di Parma brand opened its first boutique in Milan, installing a wide range of items made up of fragrances, colognes , beauty and shaving products, and interior products. for home and leather goods. Today, Acqua Di Parma asserts itself as a benchmark of Italian refinement and know-how throughout the world. She now owns a boutique on rue des Francs Bourgeois in Paris, in the Marais district, as well as another on the Place d’Espagne in Rome. Likewise, Acqua Di Parma has opened several Spas in its country of origin, notably in Sardinia and in Venice. Its ambition is to stay close to its customers while developing a prestigious international image. Each new creation of the brand turns out to be very neat. So, as Acqua Di Parma CEO Gabriella Scarpa explains, “creating a new fragrance can take up to two years.” Indeed, each perfume signed Acqua Di Parma incorporates many prestigious ingredients and nothing seems too good for this great house which does not hesitate to afford the most beautiful raw materials in the world.